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Results categorised as Opinion
15 Mar 2022
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Nina Franck
Measure what is key for each channel and don’t get led on by fancy metrics that don’t do anything for your media objective.
15 Mar 2022
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Justin Gibbons
Priming is one of the ways good advertising works and it’s the reason why public and private work together, writes Justin Gibbons.
14 Mar 2022
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Richard Williams
The vast majority of consumers are annoyed by repetitive ads. Radio listeners tend to highly loyal and should be approached with care by advertisers.
14 Mar 2022
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Rebecca O'Keeffe
The world of work has opened up like never before. This means more opportunities for employees and a bigger talent pool for employers.
14 Mar 2022
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Stephen Arnell
While the international iteration is said to be keeping its head above water, the tea leaves don’t look good for the UK version.
08 Mar 2022
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Raymond Snoddy
While the UK TV ad industry celebrates record adspend in 2021, the reality for media organisations in Ukraine and Russia could not be more different.
08 Mar 2022
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Louise Martell
Louise Martell from Yonder Media shares what she has learnt from different leaders she has worked with throughout her career.
08 Mar 2022
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Hannah Gringard
Esports can no longer be ignored by advertisers and there are five important reasons why.
08 Mar 2022
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Hannah Johnson
A hybrid working policy is not enough, we need to keep talking about workplace inequality to make positive changes, says Hannah Johnson, global executive director at Blue State.
07 Mar 2022
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Matt Delaney
MediaCom's Matt Delaney explains how agencies can create better conditions to look after the mental health of their strategists.
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