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Results categorised as Opinion
06 Jul 2022
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Hannah Grobmyer
Amazon presents an attractive proposition for advertisers wishing to harness Amazon’s consumer data insight in multiple channels including the TV streaming space.
05 Jul 2022
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Matt Hill
Thinkbox’s Matt Hill examines the world of CTV and explores why the UK is a hard market to crack.
05 Jul 2022
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Laurence Green
Why do we draw own media lines too narrowly around the paid plan and miss out on owned media?
04 Jul 2022
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Laura Rowe
One in five people in the UK are disabled: when is this industry going to wake up and join the handful of brands consciously including them?
04 Jul 2022
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James Elliott
Pushing your agencies to do more with less can come back to bite you.
01 Jul 2022
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Bob Wootton
Who’s funding ad fraud? Advertisers. And not just the “disreputable” ones – there aren’t enough of them to account for this.
01 Jul 2022
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James Cornish
Rather than focus on what we want connected TV to be, let's look at what it currently excels at.
30 Jun 2022
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Jon Mew
Programmatic is a complex and mixed landscape but there are well defined strategies to navigate it safely and successfully.
29 Jun 2022
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Will Parrish
Globe-spanning mega-IPs create genuine canvases for big, bold brand storytelling that has the guaranteed reach.
29 Jun 2022
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Raymond Snoddy
There may be moves afoot to make the state-owned broadcaster too unattractive to buy. But can Boris Johnson hang on long enough to push it through anyway?
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