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Results categorised as Opinion
13 Jul 2022
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Raymond Snoddy
Newspapers editors' judgement proved to be spectacularly wrong and out-of-touch about Boris Johnson's unpopular leadership.
12 Jul 2022
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Kirstie McDermott
Partner content: Our industry is a perfect breeding ground for imposter syndrome and the confidence gap.
12 Jul 2022
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Simon Carr
Artificial intelligences are creating unusual ideas - and we need that unique thinking, writes Simon Carr.
12 Jul 2022
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Erfan Djazmi
Trading media on reach, viewability and view-through metrics has no consideration for advertising clutter, argues Mediahub's Erfan Djazmi.
12 Jul 2022
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Nina Franck
Think about the channels and formats which allow targeting the maximum target audience, in relevant context, with as much screen coverage and ear time as possible.
11 Jul 2022
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The Media Leader Staff
Partner content: Minai Bui addresses four issues around the future of connected TV.
07 Jul 2022
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Stuart Johnston
Brands and advertisers should think carefully about integrating retail media into plans going forward, argues Johnston.
07 Jul 2022
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Stephen Arnell
As the annual TV festival approaches, Arnell explains how the more things change, the more things stay the same.
06 Jul 2022
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Raymond Snoddy
After two senior cabinet resignations and another scandal, how long will his right-wing cheerleaders in the press continue to support him?
06 Jul 2022
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Hannah Grobmyer
Amazon presents an attractive proposition for advertisers wishing to harness Amazon’s consumer data insight in multiple channels including the TV streaming space.
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