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Results categorised as Opinion
14 Nov 2022
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James Elliott
"Adflation" creates a conundrum for media owners needing to justify higher prices. Here's how they can beat it.
14 Nov 2022
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Omar Oakes
100% Media 0% Nonsense: Commercial media could prove remarkably resilient in this recession compared to previous downturns, writes the editor.
11 Nov 2022
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Stephen Arnell
On the plus side, ITVX has been set a low bar for success, at least in terms of perception.
11 Nov 2022
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Nina Franck
Now that the SVODs are on BARB, we'll really be able to see whether younger Netflix viewers are the ones that do not watch linear TV at all.
10 Nov 2022
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Suzie Coen
Mediatel Jobs: It takes time, effort and a lot of energy to commit yourself to more than one job and to do both well.
10 Nov 2022
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Eleanor Brown
Strategy Leaders: TV audience reach can be maximised with a blended video mix, but the more ‘pipes’ we add, the harder frequency is to manage.
10 Nov 2022
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Enyi Nwosu
Agencies need to do more to support brands to connect their data to make their media more effective and meaningful.
10 Nov 2022
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Julia Ayling
A more inclusive approach fuelled by better cultural intelligence, and having the right people in the room, is more likely to result in long term growth for brands.
09 Nov 2022
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Raymond Snoddy
The broadcast media are making a much better fist overall of the coverage of COP27 and climate change than the news brands.
09 Nov 2022
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Wayne Blodwell
When brands need to make budgets work harder, leaning in to programmatic supply chain can save costs.
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