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Results categorised as Opinion
01 Aug 2022
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Omar Oakes
As media and advertising companies report their quarterly earnings, no one seems interested in talking about the most important resource of all and why it is in such short supply.
29 Jul 2022
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David Graham
The antidote to rainbow washing? Don’t ignore the “11 straight months” of the year.
28 Jul 2022
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Bryony Lawler
Candidates avoiding TV for fear of being 'left-behind' should reconsider.
28 Jul 2022
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Stephen Arnell
Some TV series could benefit from a remake, but others definitely couldn't.
27 Jul 2022
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Charlie Brookes
We need curated, scalable media buys for podcasts. The market shouldn't have to wait too long for this to become reality, writes Octave's chief revenue officer.
25 Jul 2022
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Shannon Sinclair
There has never been a more important time to stay attuned to your customers through a flexible research approach.
25 Jul 2022
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Omar Oakes
Advertisers want long-term partnerships and are concerned about the 'missing middle', but are broadcasters strong enough to face down Big Tech, asks the editor.
22 Jul 2022
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David Price
Advertisers need to find smarter solutions to harmful content and online risk or miss out on monetizable content.
22 Jul 2022
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Monica Majumdar
Brands need to go back to their core utility to find their higher purpose or risk becoming irrelevant.
21 Jul 2022
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Rosaleen McMeel
The marketing generalist is in high demand as SMEs and start-ups rebuild their marketing and communications function
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