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Results categorised as Opinion
18 Nov 2022
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Bob Wootton
Some advertisers might not mind Twitter lapsing into obscurity. But another platform is likely to emerge quickly.
18 Nov 2022
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Andrew Spurrier-Dawes
There are serious environmental costs to creating and sharing NFTs, so there needs to be clear consideration on the purpose for creating them.
17 Nov 2022
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Stephen Dixon
Broadcaster Stephen Dixon asks: what’s a man like me doing at GB News, and why does it matter for the advertising industry?'Reconsider GB News? I did, and here’s what happened.'
17 Nov 2022
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Simon Carr
Where marketing principles have been followed, they seem to work. But there are still too many instances today where it has never been tried, writes Hearts & Science's strategy chief.
17 Nov 2022
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Bianca Barratt
If journalists don’t feel well protected, brands risk them taking their work (and their audience) elsewhere.
16 Nov 2022
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Raymond Snoddy
Michelle Donelan's appearance at Society of Editors' first Media Freedom Awards revealed some choice hints as to how the Government's relationship with newsbrands and broadcasters could change.
15 Nov 2022
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Sam Tidmarsh
The Future of Audio Europe: next year's event will bring together the audio community across the contintent as the audio community comes together to solve global challenges.
15 Nov 2022
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Sally Laycock
Media companies need to be doing more to create a diverse and thriving workforce.
14 Nov 2022
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Samsung Ads
Partner content: Samsung Ads' report highlights a clear shift taking place across the streaming world and outlines why smart TVs are a valuable tool for brand marketers.
14 Nov 2022
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Chetan Murthy
We know brands should continue to invest in a downturn. But what if your brand doesn’t have the resources to compete in a share of voice battle over the long-term, asks Bountiful Cow's strategy chief.
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