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Results categorised as Opinion
08 Aug 2022
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Omar Oakes
Are advertisers realising that agency relationships are more important than they realised, asks the editor.
05 Aug 2022
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Michael Carter
Reach should not be the only consideration for advertisers, who can help the development and growth of an influencer in their media journey.
04 Aug 2022
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Suzie Coen
Strike when the iron is hot, advises Suzy Coen from Mediatel Jobs' partner Jobbio.
04 Aug 2022
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Charlie Makin
As consumers' budgets are squeezed further by hikes in streaming prices, brands need to think "radically" about opportunities to retain customers in addressable AV.
04 Aug 2022
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Stephen Arnell
Is Ofcom turning a blind eye to the drip drip drip of misinformation and occasionally hysterical doom-mongering GB News and TalkTV are churning out?
03 Aug 2022
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Anna Sampson
With many companies now settled into a hybrid working pattern, is this the new model? Or are we set for another wave of change?
03 Aug 2022
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Raymond Snoddy
The BBC has to enjoy the good days because there are always more problems lurking around the corner, many of their own making.
03 Aug 2022
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Brian Danzis
Businesses need to take new data regulations seriously rather than look for ways to circumnavigate them if they want engaged consumers.
02 Aug 2022
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Niyi Duro-Emanuel
Customer experience and media are becoming increasingly intertwined, and both must operate in tandem to create more valuable and relevant experiences.
01 Aug 2022
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Laurence Green
Most copy is forgettable when it is both unremarkable and wedged cheek by jowl amongst other insistent messaging. Space is an advertiser's best friend.
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