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Results categorised as Opinion
18 Aug 2022
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Matt Hill
Overall inflation and TV inflation aren’t really linked. But their relationship matters in terms of effectiveness, writes Thinkbox's research and planning director.
18 Aug 2022
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Enyi Nwosu
Christians don't just spend money at Christmas. Why would you assume LGBTQ+ people only buy products during Pride month?, asks UM's strategy chief.
18 Aug 2022
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Stephen Arnell
Vice have discovered that today’s daring young rebel will always be tomorrow’s embarrassing old coot.
18 Aug 2022
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Nina Franck
Think about how you as a brand can help. Do not think about how you can sell.
17 Aug 2022
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Raymond Snoddy
Once again the Mail is backing the wrong horse and a terrible reckoning is likely under a Truss Premiership.
17 Aug 2022
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Lydia Martin
The Lionesses' win last month signals an opportunity for brands to tap into an evolving cultural conversation.
17 Aug 2022
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Steve Taylor
Last week Radiocentre launched its Optimiser tool, Steve Taylor examines what it can and cannot do for media planners and buyers.
16 Aug 2022
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James Elliott
Good intentions alone won't fix online advertising's lack of transparency. There must be a big change in the financial structure of the marketplace, writes Jim Elliott.
16 Aug 2022
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Stefan Bardega
Modern marketing requires many different skills. Which ones are most in demand in 2022?
16 Aug 2022
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Bianca Barratt
Unless the media industry puts resources behind meaningfully improving diversity, its class problem and public trust will only get worse.
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