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Results categorised as Opinion
08 Dec 2022
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Billy Ryan
Ad load, new planning methods, and addressable media will be ones to watch next year, writes the7stars' head of analytics.
08 Dec 2022
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Richard Kirk
Strategy Leaders: The relationship between reach and business results has eroded dramatically. We've found 'Right Reach' is a better predictor of success in a fragmented media system, says Zenith's strategy chief.
07 Dec 2022
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Raymond Snoddy
A recent interview shows the BBC chairman Richard Sharp believes in the importance of the BBC and the licence fee, but where is the actual evidence for claiming it has a 'liberal bias'?
07 Dec 2022
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Nick Manning
While it might not have the glitz of other channels, retail media is where the money is going
06 Dec 2022
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Jan Gooding
We are seeing a trend where chief people officers are being given responsibility for defining a company's purpose. Advertisers and media brands need to task the right people with making meaningful change happen, writes Jan Gooding.
05 Dec 2022
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Nick Swimer
Advertisers must seek stronger protections and shout from the rooftops for regulators to make ad fraud an urgent priority.
02 Dec 2022
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Stephen Arnell
As the UK networks release their holiday season schedules, Stephen Arnell asks: ‘was Christmas Telly better in the olden days?’
02 Dec 2022
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Phil Rowley
You're likely not being held back by lack of creativity or ideas. A lack of innovation is usually down to three types of systematic failure.
30 Nov 2022
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Raymond Snoddy
The tech giants could belatedly be persuaded to take their responsibilities as publishers seriously, but only if there are laws backed up by large enough fines.
29 Nov 2022
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Danny Donovan
As long as brands continue to ignore 'trust' in their media planning, where is the incentive for this industry to become more trustworthy?
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