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Results categorised as Opinion
12 Jan 2026
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Nicola Kemp
Stories that puncture stereotypes and drive creativity will matter greatly in 2026, says Nicola Kemp.
12 Jan 2026
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Omar Oakes
The real danger of AI isn’t job loss. It’s what disappears when judgment, dissent and cultural texture are treated as inefficiencies to be engineered away.
12 Jan 2026
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James Kirkham
Entertainment marketing should return to a more patient approach: bespoke content experiences designed for specific places, scenes, and sensibilities, says James Kirkham.
09 Jan 2026
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Mike Florence
Micromanagement is a known driver of stress. It's time for an alternative audience-first leadership approach, says dentsu's Mike Florence.
08 Jan 2026
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Caroline Manning
Caroline Manning shares the reflections and resolutions that will guide her planning in the year ahead.
07 Jan 2026
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Raymond Snoddy
What does 2026 have in store for the BBC, Trump and the tech giants? Ray Snoddy offers his forecast.
07 Jan 2026
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Ilhan Zengin
With six billion viewers likely to tune into the FIFA World Cup this summer, brands have a once-in-a-generation chance to showcase CTV’s creative reach.
05 Jan 2026
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Jamie Credland
World Media Group members from The Wall Street Journal, CNN, New York Times and Havas Media Group reflect on how AI is transforming the business of journalism, and why AI must be adopted without sacrificing the importance of trust.
02 Jan 2026
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Ben Cicchetti
Adapting to AI-driven discovery and agentic commerce doesn't just mean rewriting the rules of SEO; it also means rebuilding marketing strategies.
31 Dec 2025
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Tom Murrihy
OOH offers multiple ways to connect with audiences, but the many routes to market can make it complex to navigate. Let a specialist be your tour guide, says Posterscope's planning and buying director.
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