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Results categorised as Opinion
20 Sep 2022
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Stephen Arnell
In the light of the Queen’s passing, Channel 4 may well have to rethink its 40th anniversary ‘Truth or Dare’ season, argues Stephen Arnell.
16 Sep 2022
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Xavi Sanchez
Personality-led content is more popular than ever. Football players are ready to capitalise on it.
16 Sep 2022
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Kate Millington
Reduced addressability means a new way of buying and selling media is needed; one that puts consumer privacy at the forefront, while still driving revenue.
15 Sep 2022
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Andy Brown
The ARF initiative is an important next step in the evolution of attention measurement, writes The Attention Council CEO.
15 Sep 2022
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Nina Franck
Being agile in media comms is always a requirement. But such extraordinary events like the Queen's death require particularly agile planning.
15 Sep 2022
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Josh Partridge
With a cookie-less future on the horizon, alternative solutions to data and audience curation will be make or break for brands to prove return on adspend, warns Yahoo's head of EMEA.
15 Sep 2022
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Conor McKenzie-Wilde
Google's latest outdoor move only proves that specialists are needed more now than ever, argues VCCP Media's performance strategist.
15 Sep 2022
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Lars Lehne
Breaking down the complexity of marketing and peeling back one layer at a time can help to identify focus areas in order to build a response.
15 Sep 2022
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Bianca Barratt
Sunlight may be the best disinfectant in theory, but in practice it doesn’t quite work, argues Bianca Barratt.
15 Sep 2022
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Aisling O'Toole
Partner content: Malcolm Gladwell says it's not in your best interest to work from home. Does he have a point?
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