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Results categorised as Opinion
27 Sep 2022
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James Elliott
What kinds of relationships and structures are needed to make partnerships in the media industry work?
27 Sep 2022
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Stefan Bardega
This is great news for employers and talent in our industry.
26 Sep 2022
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Omar Oakes
100% Media 0% Nonsense: Global retail media and ecommerce is booming just as climate activists step up attacks on advertising. Something has to give, writes the editor.
22 Sep 2022
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Russell Pedrick
We need more agencies, clients, and creative houses investing within digital audio for the betterment of outcomes for brands and listeners.
22 Sep 2022
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Justine O'Neill
Before making any hasty judgements about the life and death of TV in your media mix, brands should take a step back and look at the whole picture.
22 Sep 2022
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Sam Holt
A look at some of the macro trends could suggest we’re in for a bumpy ride over the coming years.
21 Sep 2022
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Raymond Snoddy
The new Culture Secretary Michelle Donelan is already a proven upgrade on her predecessor Nadine Dorries. However, she suffers from several of the same delusions.
20 Sep 2022
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Stephen Arnell
In the light of the Queen’s passing, Channel 4 may well have to rethink its 40th anniversary ‘Truth or Dare’ season, argues Stephen Arnell.
16 Sep 2022
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Xavi Sanchez
Personality-led content is more popular than ever. Football players are ready to capitalise on it.
16 Sep 2022
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Kate Millington
Reduced addressability means a new way of buying and selling media is needed; one that puts consumer privacy at the forefront, while still driving revenue.
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