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Results categorised as Opinion
21 Oct 2022
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David Cloudsdale
Netflix has long benefited from the illusion that it is a tech company, rather than 'just' a media company. History is now repeating itself as the streaming giant prepares to launch an advertising platform.
21 Oct 2022
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Heather Dansie
Consumers are looking for green wins, but they may need convincing.
20 Oct 2022
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David Price
TikTok is now gearing up in a big way to attract small businesses to its growing roster of advertisers. But there are various hurdles it will need to overcome.
20 Oct 2022
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Nina Franck
Contextual relevancy is being brought to a mass medium that has always offered creative opportunities for emotional messaging.
19 Oct 2022
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Raymond Snoddy
The press is full of Conservative leadership stories as the UK faces political and economic turmoil. But Brexit remains the root problem and the pressure will only increase.
18 Oct 2022
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Stephen Arnell
Stephen Arnell discusses how greed has led to hypocrisy among players in the media and in football alike.
18 Oct 2022
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Anna Sampson
As World Menopause Day shines a light on brain fog and memory issues — should we recognise the super power of menopausal women in a world of uncertainty and ambiguity?
14 Oct 2022
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James Coulson
Marketing budgets should be seen as an investment, not an expense to be trimmed.
13 Oct 2022
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Matt Hill
In turbulent times, businesses become more risk averse. So it’s a good moment to look at how different media channels offer hugely variable returns, explains Thinkbox’s Matt Hill.
13 Oct 2022
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Victoria Pennant
Increased minutage on linear, ad tiers on streaming services and a "screen-neutral" AV approach could present diverse opportunities for broadcasters, agencies and advertisers.
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