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Results categorised as Opinion
20 Jan 2026
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Phil Rowley
Brands should build bridges before towers and think breadth before breakthrough. Phil Rowley explains Horizontal Progress.
19 Jan 2026
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Kirsty Giordani
What happens to trust when AI sits at the centre of how we communicate? The IAA UK's executive director distils the key discussion points from this recent debate.
19 Jan 2026
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Amy Matthews
Understanding evidence on how the brain functions can help leaders design roles, schedules, and workspaces that consign Blue Monday to the bin.
16 Jan 2026
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Justin Lebbon
Adwanted Events' co-founder shares his thoughts on the raised challenges and outcomes from last month's FTVA Global conference.
15 Jan 2026
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Celine Saturnino
The Alliance of Media Independents may be at the start of its journey, but its successes suggest it's already making a significant impact.
14 Jan 2026
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Jon Block
If we don't fix AI bias, autonomous agents will systematically defund premium media in favour of performance marketing. Jon Block explains how.
14 Jan 2026
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Keith Arrowsmith
As AI models advance and more attention and semantic signals enter the mix, curation will continue to shape programmatic strategy. Onetag's global marketing director explains.
14 Jan 2026
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Raymond Snoddy
In the wake of an ICE officer's killing of Renee Good, the Trump administration flooded the zone with easily verifiable lies. US and UK news media took the bait anyway.
13 Jan 2026
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Gwyn March
The IPA's Gwyn March looks back over her career and picks out six ways agency staff training has evolved in the 25 years since the IPA training and qualifications programme was introduced.
13 Jan 2026
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Alex Turtschan
Consumers love AI, just not when brands use it to replace 'soul'. So how do you navigate this complex ménage à trois?
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