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Results categorised as Opinion
24 Mar 2023
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Stephen Arnell
Sky's UK commissioning team has undergone a reshuffle, but what will the impact be on its original scripted content?
23 Mar 2023
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Dominic Charles
Creating a sustainable but effective media plan is possible, but it requires balancing emissions, efficiency, and scalability.
23 Mar 2023
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Ben Kerr
Opinion: Podcasts and podcasters do not exist in a vacuum, and advertisers need to think of them as part of influencer culture.
23 Mar 2023
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Mark Bucknell
Partner content: There are still clear divisions between “your channel” and “my channel” across DOOH and programmatic teams, warns JCDecaux UK's chief commercial officer.
22 Mar 2023
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Raymond Snoddy
A move towards greater openness and accountability could be part of the process of reform and trying to restore trust in the Metropolitan Police.
22 Mar 2023
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Ashley Lewis
Most advertisers seem to think their brand needs its own bespoke experience on a platform like Roblox. But they are missing out on a huge, untapped opportunity with the tools already available.
21 Mar 2023
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Justin Sampson
Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.
21 Mar 2023
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Anna Sampson
Anna Sampson shares her best practice for storytelling, as it seems to have become 'a lost art' amongst younger talent in media.
21 Mar 2023
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Lawrence Dodds
The future of retail media is bright, but a cluttered market threatens to act as a barrier to exponential growth.
21 Mar 2023
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Bianca Barratt
ChatGPT may not make journalists obsolete, but its generation of inaccurate or false information should make any news outlet nervous.
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