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Results categorised as Opinion
11 May 2023
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Lindsey Jordan
Strategy Leaders: At a time when even the most popular TV shows struggle to attract audiences of over 20 million, brands need to be creative, writes EssenceMediacom's head of creative strategy.
11 May 2023
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Andrew Spurrier-Dawes
Bad digital measurement tactics are everywhere, and they need to be reconsidered using common sense.
10 May 2023
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Raymond Snoddy
Did the UK's newspaper coverage of the Coronation boost circulation or was it out of touch?
09 May 2023
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Kirstie McDermott
The Media Leader Jobs: Voluntelling is especially common in the media and creative industries, where budgets are tight and teams often stretched beyond capacity to begin with.
05 May 2023
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Yazmin King
Clients want tried and tested. Twitter is too testing and tumultuous.
04 May 2023
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James Shoreland
Media should not be a platform to sell cheap and reach large, but nurture a quality environment that benefits advertisers, publishers and consumers, writes Initiative's UK CEO.
04 May 2023
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David Price
The answer is not more regulation or ad bans. What we need is better enforcement of the current rules on falsehoods and misinformation in advertising, argues Grove Media's MD.
04 May 2023
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Laurence Green
We are in danger of breaching the unspoken contract with our audience that we will co-fund media in return for licence to communicate on advertisers’ behalf, warns Laurence Green.
03 May 2023
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Jan Gooding
Any brand who manages to move, astonish, entertain, or amuse a crowd in a cinema environment benefits exponentially, writes Jan Gooding.
03 May 2023
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Jack Benjamin
Twitter's impact on journalism has been both a boon and a stain for a transitioning industry, writes Jack Benjamin.
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