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Results categorised as Opinion
19 Jan 2023
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Emma Lacey
Can AI-enabled tools help to provide suitability at scale on social platforms?
18 Jan 2023
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James Parnum
MediaCom's head of planning states the case for relevance as an antidote for the debate around the benefits of personalisation.
18 Jan 2023
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Nick Manning
Progress is being made in programmatic reporting that should, ultimately, lead to progress in trading methods and thence to delivery and performance.
18 Jan 2023
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Raymond Snoddy
With a memoir in the works and a much touted leadership return, it may be up to Parliament’s Privileges Committee to stop the Johnson juggernaut.
17 Jan 2023
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Nick Swimer
With FAST platforms cashing in on US audiences, Nick Swimer asks why free ad-supported streaming TV has been slow to infiltrate UK CTV planning
16 Jan 2023
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Lucie Laurendon
Doubts are holding many players back from seizing retail media opportunities. Let’s explore the key myths, versus reality.
16 Jan 2023
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Leena Vara-Patel
Leena Vara-Patel outlines six ways to help businesses on their digital transformation and marketing acceleration journeys.
13 Jan 2023
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Jen Manning
Wavemaker UK's Jen Manning offers ways to encourage sustainable behaviours to be adopted at scale in tough economic times.
12 Jan 2023
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Phil Rowley
Omnicom’s Phil Rowley reports from the best tech conference you’ve never heard of.
11 Jan 2023
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Raymond Snoddy
Two-and-a-half cheers for Michelle Donelan for choreographing the Government's U-turn on the privatisation of Channel 4.
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