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Results categorised as Opinion
03 Feb 2026
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Karan Singh
The IAB estimates that programmatic will account for 16% of all OOH by 2027. Vistar Media's Karan Singh believes the prize could be much bigger.
02 Feb 2026
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Steve Doyle
Senior operators matter more than ever, yet many media businesses still struggle to find a place for them, says recruiter Steve Doyle.
02 Feb 2026
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Dave Rudnick
The orchestrator ensures that each individual AI agent shares context, learns from other agents, and acts cohesively in real-time. LG Ad Solutions' chief technology officer explains how to prepare.
30 Jan 2026
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Tony Regan
What should we learn from the Dust Bowl-era migration of farmers in 1930s America? You can only reap what you sow, says Tony Regan.
30 Jan 2026
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Russell Pedrick
AI-accelerated, people-powered are just two of the tactics required by audio brands looking to reach the final of this summer's FIFA World Cup, says Octave's MD.
29 Jan 2026
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Oliver Plume
To understand the disconnect between digital radio's ROI and its adspend, J-ET's Oliver Plume examines how the landscape has changed.
29 Jan 2026
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Charlie Makin
YouTube's growth isn’t driving the imminent demise of other platforms and channels. But TV advertisers should consider how it fits into media plans for the year ahead.
28 Jan 2026
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Raymond Snoddy
Could the murder of a veteran's nurse be the turning point for the US media in the presidency of Donald Trump?
28 Jan 2026
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Paul Sheldon
Brands are failing to acknowledge the differences in how generations pursue health when marketing wellness. Golley Slater's Paul Sheldon breaks down the generational divide.
28 Jan 2026
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Matt Hopper
Audio has improved at identifying moments of responsiveness, making creative weakness much harder to hide, says Trisonic's CEO.
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