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Results categorised as Opinion
03 May 2023
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Jack Benjamin
Twitter's impact on journalism has been both a boon and a stain for a transitioning industry, writes Jack Benjamin.
27 Apr 2023
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Bob Wootton
Governments, regulators and trade bodies will need to work with AI. But how far can it go in advertising process and creativity?
26 Apr 2023
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Raymond Snoddy
As The Sun declares the "political assassination" of Dominic Raab "by snowflake civil servants", the publication's former editor wants to know if his real saboteur was the British press. Spoilers - it wasn't.
25 Apr 2023
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Aiobhinn McBride
Good UX developers shouldn’t have much trouble translating their skills and pivoting into the crypto space.
24 Apr 2023
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Denise Turner
We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for "the Holy Grail" for advertisers.
24 Apr 2023
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Omar Oakes
Serious media investment and thinking is going into AI for all sorts of use cases. The tech is not particularly new but, critically, our culture is, writes the editor.
21 Apr 2023
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Jennifer Schooling
Climate-conscious newsbrand readers offer an opportunity for brands to appeal to those eager to help save the planet without suffering a financial hit.
21 Apr 2023
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Michael Brown
Gal-dem closing its doors should be a cause for great concern for the media industry's present and future, writes UM UK's managing partner.
20 Apr 2023
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Jonny Grum
It’s time to use tech and the critical thinking humans bring to reverse media planning and buying’s calcification into a Jurassic boneyard, writes Trouble Maker's co-founder.
20 Apr 2023
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Sabrina Clarke
Sabrina Clarke interviews Makers' executive producer Sophie Chapman-Andrews about how to make productions more sustainable.
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