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Results categorised as Opinion
01 Jun 2023
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David Grainger
It seems absurd to counter our dwindling attention span with the instruction to ‘make more stuff’, writes Mindshare's strategy partner.
31 May 2023
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Andy Jones
Our industry loves acronyms but agencies, media planners and brands are all becoming lost in this alphabet soup, warns Samsung Ads' UK head of sales.
31 May 2023
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Raymond Snoddy
Phillip Schofield is the latest breakfast TV presenter to fall foul of a scandal. But is the press focussing on the right thing, asks Raymond Snoddy.
30 May 2023
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Anne Tucker
Mediatel Connected head of research Anne Tucker digs a little deeper into RAJAR’s most recent radio listening analysis, and finds it’s clear we’re still a nation of radio lovers.
30 May 2023
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Deidre MacNair
At a time when most big companies are still run by men, it is more critical than ever that we do whatever is necessary to hold on to talented women in media, warns the The Village's co-founder.
30 May 2023
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Aidan Neill
Three growth engines are profoundly reshaping the market luxury market, which is driving spend on outdoor media, writes Mediabridge's co-founder.
25 May 2023
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Nina Franck
Strategy Leaders: Behavioural targeting on digital and TV avoids lumping together audiences based on ages and households where advertisers can customise the reach of their campaigns, writes Nina Franck.
24 May 2023
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Mike Follett
Mike Follett reflects on what the new book from the foremost thinker on the Attention Economy can teach us about advertising – and life.
24 May 2023
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Tim Elkington
Please acknowledge where progress is being made and don’t ignore the initiatives that are changing the digital ecosystem for the better, writes the IAB's chief digital officer.
24 May 2023
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Raymond Snoddy
We are only now beginning to regulate the negative manifestations of the internet. That mistake should not be repeated with generative AI.
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