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Results categorised as Opinion
03 Jul 2023
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Mike Follett
Greater clarity of attention metrics, be it through self-regulation or industry investigation, will unlock more creative thinking.
29 Jun 2023
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Evie Clifton
Having technological access involves a certain level of privilege. Although it's still new, we may already be in danger of never realising an inclusive metaverse, writes Mindshare's paid social account director.
29 Jun 2023
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Dennis Potgraven
Prosperity is no longer a reliable guide to purchasing patterns, writes Wavemaker US's chief strategy officer.
29 Jun 2023
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Dom Kozak
JCDecaux UK's head of programmatic shares what is holding back industry growth and what the next steps towards transformation are.
28 Jun 2023
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Raymond Snoddy
Prime Minister Rishi Sunak's wooden appearance on the BBC's Sunday morning political talk show drew criticism from unexpected corners.
26 Jun 2023
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Bill Duggan
Advertisers need to be more active stewards of their media investments rather than delegating that entirely to their agencies, writes ANA Group's executive vice-president.
26 Jun 2023
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Omar Oakes
100% Media 0% Nonsense: Cannes Lions remains an essential tentpole in the ad industry calendar. But it can't cover up the many cracks that need fixing, writes the editor.
26 Jun 2023
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Wayne Blodwell
Managing the time difference is one of the most difficult parts of moving from the UK to the US. Doing so requires strategy and rule-setting.
22 Jun 2023
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James Parnum
When it comes to emerging technologies and how they will impact marketing, how do we heed the cynic’s glass half empty caution, while also embracing the optimist’s glass half full guidance? The realist’s answer is to experiment, scale and repeat, argues Essencemediacom UK's head of media planning.
22 Jun 2023
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Nina Franck
Nina Franck explores how to pick and mix campaign measurement tools to best suit business and budgets.
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