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Results categorised as Opinion
13 Nov 2023
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Adam Boucid
New ad-supported streaming options present opportunities for long-form ad assets this Christmas season, and advertisers should lean in.
10 Nov 2023
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Belinda Barker
News publishers still rely on social media platforms for added reach. World Media Group's CEO asks how they are leveraging their strong brand values on social to drive audiences.
08 Nov 2023
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Raymond Snoddy
A Jeff Bezos-backed bid for The Daily Telegraph? It’s a stretch, but not impossible now that Telegraph bidder Sir William Lewis is CEO of The Washington Post.
08 Nov 2023
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Rachel Forde
To bridge the leadership gap in advertising and marketing, organisations must adopt a multi-faceted approach.
07 Nov 2023
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Nicola Kemp
Media leaders are in danger of perpetuating inequality and eroding employee trust with heavy-handed statements on which desk is best.
07 Nov 2023
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Ric Hayes
There's a big difference between being relevant to people and personalizing your communication, writes SocialChain's group strategy director.
06 Nov 2023
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Omar Oakes
If greenwashing in media and advertising is such a major concern, it doesn't seem to be working very well, writes the editor.
06 Nov 2023
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Phil Rowley
ACI has the potential to be a game-changer in AI by revolutionising the way brands serve their customers.
03 Nov 2023
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Bob Wootton
Isba's cross-media measurement plan is too big to not work. But advertisers are restless and frustrated.
02 Nov 2023
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Steve Taylor
We must focus on people, partnering wisely, and let our communication goals guide our channel choice.
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