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Results categorised as Media Commentators
12 Mar 2017
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Jonathan Harman
Tangible media performs a vital role for brands who want to resonate and build relationships with customers, writes Jonathan Harman.
07 Mar 2017
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Chris Sahota
The Netherlands has fostered a marketing utopia, writes Chris Sahota - here's how we can replicate it.
28 Feb 2017
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Timmy Bankole
Publishers are under pressure to boost online revenue, yet marketers complain of wasted adspend and inefficiencies. RadiumOne's Timmy Bankole wonders if guaranteed audiences could solve both problems.
21 Feb 2017
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Chris Bennett
Chris Bennett explains how advertisers should navigate the increasingly mirrored offerings from social video platforms.
15 Feb 2017
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Daniel de Sybel
Infectious Media's Daniel de Sybel looks at why the next wave of programmatic innovation is likely to come from Europe.
14 Feb 2017
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Julia Smith
Ad fraud and transparency are back at the top of the agenda. Forensiq's Julia Smith offers advice on what steps the industry should be taking to ensure a cleaner digital future.
01 Feb 2017
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John Tigg
Addressable TV might be fiendishly complex, but it's also a win-win, writes Videology's John Tigg.
31 Jan 2017
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Russell Feldman
As the streaming wars intensify, iPlayer will have to stop treading water and start making waves, writes YouGov's Russell Feldman.
27 Jan 2017
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Johnny Ryan
The third-party cookie - the lifeblood of online advertising - may be about to die. PageFair's Dr Johnny Ryan outlines the impacts this will have for media and advertising. Brace yourself.
18 Jan 2017
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The Media Leader Staff
Senior figures from News UK, Mindshare, Sociomantic, Bloomberg, Sky Media, REaD, Impact Radius, Exterion, Capture, Zenith and Jaywing reflect on the latest IPA Bellwether report.
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