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Results categorised as Media Commentators
30 Jul 2013
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Euan Mackay and James Burke
What lies behind the decision to share content? After extensive studies, researchers Euan Mackay and James Burke of Kantar Media: Custom say they have found exactly what it takes for something to go viral.
30 Jul 2013
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Jeremy Toeman
Want to know how to 'kill' the traditional TV industry? It's easy, says Jeremy Toeman, CEO of Dijit Media. Come up with a cash flow of roughly $70 billion. That's it. Pure and simple.
26 Jul 2013
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Brian Jacobs
Brian Jacobs, Founder, BJ&A; Founder Director, Enreach explains the dilemma that many media agencies face, and tells us why the future for these agencies lies in planning...
26 Jul 2013
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Sam Pattison
It is well known that the amount of ad impressions does not equate to the number of actual ad views, but staggering new research from comScore has revealed the full extent of the challenge facing advertisers. Vibrant Media's head of UK sales, Sam Pattison, explains...
25 Jul 2013
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Julian Miall
AD2ONE's group managing director Julian Miall takes a look at digital advertising and explains why there is no 'one size fits all' approach when it comes to this industry...
25 Jul 2013
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Mungo Knott
When measuring the audience we often don't talk about the number of ratings a TV ad got, or the number of readers of the 1/4 page ad on page 17. We measure the association; the viewers or listeners of the programs surrounding them or the circulation of the paper, says Primesight's Mungo Knott, as he explains why advertising is always the bride, and never the bridesmaid...
24 Jul 2013
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Pierre Chappaz
Pierre Chappaz, CEO and co-founder of Ebuzzing says that distribution is the queen of content - and argues that there are three phases of distribution if videos are to become viral sensations...
23 Jul 2013
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Greg Grimmer
Simon Pont recently launched his new book 'Digital State: How the internet is changing everything', and Newsline regular Greg Grimmer has contributed. So what exactly does he say the Digital State is?
23 Jul 2013
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Colin Strong
Nowadays, the question facing consumers is less about 'What's on?' and more about 'What would I like to watch and where can I find it?', says GfK's Colin Strong, and this poses a real challenge for the venerable electronic programme guide, which seems increasingly ill at ease in today's environment...
22 Jul 2013
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Richard Nicholls
The Future Foundation's Richard Nicholls takes a look at the part that Artificial Intelligence plays between consumers and brands, and explains why today's AI so often does little to convey the personality of the brand behind them.
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