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Results categorised as Media Commentators
30 Aug 2017
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Heather Andrew
Neuroscience proves the effectiveness of using humour in advertising, writes Heather Andrew.
29 Aug 2017
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Thomas Laranjo
The casual lies people tell in everyday life are amplified on social media. To get real data about consumers, you need to remove self-awareness from the equation, writes Thomas Laranjo.
24 Aug 2017
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Attila Jakab
Infectious Media’s Attila Jakab looks at how brands can maintain their audiences while tackling the threats they face online.
22 Aug 2017
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Jane Bloomfield
Jane Bloomfield, head of UK marketing at Kantar Millward Brown, explains how new research techniques can help brands ensure they get it right.
17 Aug 2017
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Mads Holmen
The internet wants our attention, but what do consumers actually want from the internet, asks Bibblio's Mads Holmen.
15 Aug 2017
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Paul Mead
As marketers we're in the business of influencing how people feel - and more than ever this will mean thinking about the sounds of your brand, writes VCCP Media's Paul Mead.
15 Aug 2017
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Geoff Copps
As crazy as it seems, there are valuable marketing lessons to be learned from the world of internet trolling, writes Geoff Copps.
09 Aug 2017
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Michael Tomlins
It's time for publishers to rediscover their ambitions and harness the potential of their global audiences, writes Michael Tomlins.
07 Aug 2017
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Zoe Harris
Advertising might have come a long way since the 1950s, but brands today are still guilty of lazy gender stereotyping.
01 Aug 2017
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Mark Grether
The question is not whether brands should advertise within walled gardens, but how they can work around certain issues to make the most of the opportunities they offer, writes Dr Mark Grether.
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