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Results categorised as Media Commentators
15 Apr 2016
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The Media Leader Staff
As the IPA publishes its latest Bellwether Report for Q1 2016, senior figures from around the industry react to the results.
12 Apr 2016
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Marc Lamothe
Content creators who understand how to design experiences on the new VR canvas are set for a very bright future, writes Start Group's Marc Lamothe.
11 Apr 2016
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Heather Andrew
Heather Andrew, CEO of Neuro-Insight UK, explains the neuroscience behind the enduring popularity of magazines brands.
05 Apr 2016
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Mark Middlemas
Adtech firms need to 'do brand' like the brands they represent, argues RadiumOne's Mark Middlemas.
31 Mar 2016
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Gary Knight
A new type of dynamic marketing that travels with us is set to revolutionise advertising, writes ITV's Gary Knight.
29 Mar 2016
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Tom Moran
Now The Independent has shut down its print operations, TH_NK's Tom Moran looks at what changes it will need to make as it heads into the digital wilderness.
18 Mar 2016
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James Patterson
Sponsored content: It's time for TV buyers to demand the same level of performance they've come to expect online, writes The Trade Desk's James Patterson.
16 Mar 2016
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Mike Colling
Simply blocking the ad blockers is not a sustainable approach, writes MC&C's Mike Colling. There is another way, however...
16 Mar 2016
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Torin Douglas
Continuing his examination of a defining year in media, Torin Douglas takes us back to March 1986 - and a disaster waiting to happen for Eddy Shah and the UK's first full-colour newspaper.
09 Mar 2016
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Raymond Snoddy
Curiously, the Brexit debate and the disruptions that are likely to accompany the June referendum, could actually save Channel 4 from the threat of privatisation, writes Raymond Snoddy.
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