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Results categorised as Media Commentators
28 Oct 2009
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Raymond Snoddy
If the London Evening Standard becomes just another free paper following the demise of the London Lite, Alexander Lebedev will have lost a large sum of money for nothing, says Raymond Snoddy.
26 Oct 2009
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Janet Hull
The principles of Behavioural Economics can make communications work harder says Janet Hull, consultant head of marketing at the IPA...
21 Oct 2009
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Raymond Snoddy
Our columnist Raymond Snoddy on some research into TV news that the marketing community should pay attention to.
19 Oct 2009
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Carl White
Carl White, CEO of ValueClick Europe, on how online advertising can emerge stronger from the recession.
15 Oct 2009
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Greg Grimmer
In his latest monthly column for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, puts his haunted memory of being booed at the Direct Marketing awards aside to explain the new golden rules of response advertising ...
14 Oct 2009
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Raymond Snoddy
England v Ukraine's 500,000-strong audience will no doubt have pound signs dancing around internet entrepreneurs eyes, but lonely monks in their cells viewing on laptops doesn't really cut it, according to Raymond Snoddy ...
08 Oct 2009
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Raymond Snoddy
Editor James Harding's quick step - removing a traditional slice of humour from The Times - gets a ZERO from media judge Raymond Snoddy ...
08 Oct 2009
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Raymond Snoddy
More than a triumph of hope over experience, the re-born Jazz FM is an example of ignoring previous commercial failure and using digital technology to reach significant audiences. Could others do the same, asks our weekly columnist Raymond Snoddy ...
07 Oct 2009
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Jim Marshall
Desperate circumstances require desperate action says Jim Marshall, chairman of the IPA Media Futures Group, of the Evening Standard's plans ... but there are a host of other media sectors and media owners who really need to get their head out of their ... too!
30 Sep 2009
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Raymond Snoddy
Our weekly columnist Raymond Snoddy on the latest IAB figures putting online adspend ahead of TV for the first time.
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