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Results categorised as Media Business
04 Mar 2025
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Maria Iu
A study has found that while most believe creative ideas are central to marketing, it takes an average five rounds to get an idea signed off.
25 Feb 2025
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Maria Iu
Campaign running across news brands seeks support to ensure copyright is protected.
24 Feb 2025
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Omar Oakes
It may be too painful to accept that what Elon Musk is doing to our industry is highly dangerous. We must all resist the urge to see this shocking behaviour as the new normal.
19 Feb 2025
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Maria Iu
VoxComm, which represents agencies globally, said practice has led to downward pressure on agency fees.
14 Feb 2025
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Lauren Wetzel
The industry has been over-reliant on cookies for too long. But they've become a distraction while larger, more damaging practices have continued unchallenged. It's not really about cookies — it's about privacy.
13 Feb 2025
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Maria Iu
Report offers 10 principles for businesses as well as case studies from companies that have received the People First Promise badge.
10 Feb 2025
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Omar Oakes
It’s not a question of if but when you decide to give up on your principles. Nothing will get brands, big or small, to leave Meta.
06 Feb 2025
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Jack Benjamin
At the LEAD conference, Bryant espoused the importance of trust in advertising and addressed concerns around the government's stance on AI and less healthy food restrictions.
27 Jan 2025
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Omar Oakes
Holdcos talk about diversity and culture but remain addicted to centralising operations. Why is this command-and-control mindset not challenged enough?
02 Jan 2025
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Rob Newman
As Isba turns 125 this year, it will step up efforts in its mission to create a transparent, responsible and accountable advertising environment.
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