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Results categorised as Media Business
30 Apr 2025
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Maria Iu
At The Future of Brands, the cross-media measurement initiative’s planning director explained the reporting options for users.
30 Apr 2025
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Maria Iu
Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.
29 Apr 2025
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Maria Iu
Digital retail media was another strong growth performer in 2024, according to IAB UK’s latest Digital Adspend Study.
24 Apr 2025
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Nick Manning
It is more obvious than ever that principal media is damaging for the ad industry and even advertising itself. Let's examine the reality of such non-transparent practices by some media agency groups.
24 Apr 2025
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Hannah Mirza
There is big change on the horizon for the media agency landscape. Here are six key trends to watch.
24 Apr 2025
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Maria Iu
Independent agencies are showing an average annual growth rate of 7.8%. However, new agency openings are slowing down.
22 Apr 2025
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Omar Oakes
Meta says yes. A US regulator says: how convenient. But, whether it serves his interest or not, does Mark Zuckerberg have a point?
17 Apr 2025
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Maria Iu
Some of the industry’s brightest minds discussed proving the value of planning across multiple channels, as well as AI’s role in the new order, at a recent roundtable.
11 Apr 2025
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Amelia Parsons
It shouldn’t just be publishers calling out the immoral practices of AI search companies. Advertisers, agencies and tech vendors all have a role to play.
08 Apr 2025
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Mike Fantis
Proprietary media doesn't benefit smaller brands or agencies, resulting in a two-tier system. I still don't think proprietary media can offer better value than a well-considered media strategy.
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