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Results categorised as Media Business
19 Oct 2021
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Eva Grimmett
Media strategy is more complex than it used to be and there is a greater need for agencies to differentiate themselves, writes Eva Grimmett
18 Oct 2021
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The Media Leader Staff
Nearly four in five people who have lost a baby feel the advertising and media industry still has a long way to go when it comes to adequately supporting parents.
30 Sep 2021
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Ella Sagar
Digital advertising spend nearly doubled in the first half of 2021 compared to the previous year, according to IAB UK’s bi-annual report.
28 Sep 2021
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Omar Oakes
Tim Pearson is departing as managing director of Sky Media UK, Mediatel News can reveal.
27 Sep 2021
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Omar Oakes
"They can’t be seen just as a November moment," Movember's media agency CEO explains as charity seeks brand approach.
23 Sep 2021
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Philippe Dominois
Performance-related pay for media agencies is becoming more popular. But it's not suitable for every advertiser, warns the CEO of Abintus
23 Sep 2021
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Martin Woolley
Is it possible be as critical with colleagues who are friends as you would be with a stranger?
22 Sep 2021
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The Media Leader Staff
Kantar has added out-of-home audience measurement from Route to its TGI consumer survey data platform.
16 Sep 2021
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Ella Sagar
The UK's first not-for-profit diverse and inclusive talent management agency REFLECT starts work today to address the lack of diversity in the multi-billion-dollar influencer industry.
16 Sep 2021
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Omar Oakes
Media agency Goodstuff has seen a significant change in how so-called DTC businesses approach media
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