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Results categorised as Media Business
26 Apr 2022
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Jack Benjamin
The merged agency will be led by MediaCom CEO Nick Lawson and will launch with 10,000 employees in 125 offices worldwide.
26 Apr 2022
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Jack Benjamin
Kirya Francis talks to The Media Leader about the challenges and the rewards of working as chief diversity officer for Omnicom's Advertising Collective.
26 Apr 2022
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Jack Benjamin
The Media Leader interview: From Clinton pollster to challenger media group boss, Mark Penn brings ambition and controversy.
25 Apr 2022
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Jack Benjamin
Attention metrics will become increasingly important to marketers as a core component of their strategies moving forward.
25 Apr 2022
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Jack Benjamin
Q1 2022 data from NABS shows calls relating to mental health jumped by 15% year-over-year.
22 Apr 2022
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Philippe Dominois
Advertisers need to engage in more comprehensive media agency management to meet campaign expectations.
21 Apr 2022
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Jack Benjamin
Catherine Wignall has been named as UK chief transformation and integration officer, succeeding Lisa Humphreys who will become chief operating officer for GroupM EMEA.
21 Apr 2022
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Katie Hartley
We’re finding that online inventory that doesn’t get looked at at all tends to cost the same as the inventory which does get looked at.
14 Apr 2022
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The Media Leader Staff
A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you're 100% up-to-date.
14 Apr 2022
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Bob Wootton
There is no better way of getting the funding needed to finally give advertisers the control in media they deserve.
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