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Results categorised as Media Business
19 Jul 2022
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Nick Manning
Chief media officer is a big job and somebody has to do it for advertisers, argues Nick Manning.
18 Jul 2022
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Omar Oakes
Nearly a third of people have borrowed money or used their savings to cover the costs of media subscriptions since the beginning of this year, new data from KPMG has revealed.
18 Jul 2022
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Omar Oakes
We are being treated like children over climate change. Is 41-degrees enough to change attitudes in media and culture, asks the editor.
12 Jul 2022
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Jack Benjamin
Nielsen recommends media companies invest in improvement of cross-media measurement solutions.
12 Jul 2022
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Erfan Djazmi
Trading media on reach, viewability and view-through metrics has no consideration for advertising clutter, argues Mediahub's Erfan Djazmi.
11 Jul 2022
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The Media Leader Staff
Partner content: Minai Bui addresses four issues around the future of connected TV.
29 Jun 2022
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Raymond Snoddy
There may be moves afoot to make the state-owned broadcaster too unattractive to buy. But can Boris Johnson hang on long enough to push it through anyway?
28 Jun 2022
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Tom Darlington
The potency and potential of the discipline has been diminished and diluted by malpractice.
27 Jun 2022
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Arif Durrani
For all the talk of the metaverse and NFTs, this year’s Media Lions Grand Prix winner was a big media idea and execution as tangible as it gets.
27 Jun 2022
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The Media Leader Staff
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