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Results categorised as Media Business
20 Sep 2022
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Omar Oakes
Global retail media is likely to surpass the $100bn mark this year, according to WPP's media-buying arm GroupM.
20 Sep 2022
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Jack Benjamin
Media by Mother has become the first US agency to partner with the European programmatic analytics and optimization company.
20 Sep 2022
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The Media Leader Staff
In brief: MSQ, the UK agency group that includes media agency Walk-In Media and integrated shop The Gate, has reported record growth for its latest annual financials results.
16 Sep 2022
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Xavi Sanchez
Personality-led content is more popular than ever. Football players are ready to capitalise on it.
15 Sep 2022
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Andy Brown
The ARF initiative is an important next step in the evolution of attention measurement, writes The Attention Council CEO.
15 Sep 2022
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The Media Leader Staff
The agenda includes this week's headliner announcement of Euro 2022 winner Jill Scott speaking to talkSPORT's Jordan Jarrett-Bryan.
15 Sep 2022
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The Media Leader Staff
In brief: Netflix has reportedly estimated that its soon-to-launch advertising-supporting tier will reach about 40 million viewers by the third quarter of 2023
15 Sep 2022
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The Media Leader Staff
In brief: Amazon plans to give brands a series of new marketing tools, including the ability to send direct emails to customers who have made repeat or recent purchases.
15 Sep 2022
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The Media Leader Staff
In brief: Independent digital adtech company Pubmatic is set to acquire Martin, a media measurement and reporting platform, in a big to deepen its investment in supply path optimisation.
14 Sep 2022
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Jack Benjamin
The United Nations, in consultation with CAN, has released a number of tips for media organizations to communicate on the topic of climate change.
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