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Results categorised as Media Business
22 Mar 2023
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Ashley Lewis
Most advertisers seem to think their brand needs its own bespoke experience on a platform like Roblox. But they are missing out on a huge, untapped opportunity with the tools already available.
21 Mar 2023
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Justin Sampson
Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.
21 Mar 2023
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Omar Oakes
Analysis: After a sluggish start, streaming giants Netflix and Disney+ appear to have found limited success with cheaper, ad-funded tiers and subscription hikes.
21 Mar 2023
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Bianca Barratt
ChatGPT may not make journalists obsolete, but its generation of inaccurate or false information should make any news outlet nervous.
20 Mar 2023
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Evan Gettinger
Meta needs a different message—and perhaps even a different narrator—to better communicate its potential.
20 Mar 2023
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Omar Oakes
In brief: Revenue from TV and movies watched on internet devices such as smart TVs and mobile devices is forecast to reach $45bn in Western Europe by 2028, up two-thirds (67%) from the $27bn recorded last year.
17 Mar 2023
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Victoria Bickle
There is still a long way to go to achieve true gender equality — especially when it comes to women’s health.
16 Mar 2023
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Marcos Angelides
All the exciting stuff happens in much smaller windows of time. The same applies to sustainability: having a single message all year round won’t work.
16 Mar 2023
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Nina Franck
Strategy Leaders: Media habits between old and young may be diverging, but the same planning mistakes are at risk of repeating themselves.
15 Mar 2023
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Omar Oakes
Deeper questions around diversity and mental health will inform the updated version of the All-In Census in 2023 as the industry's trade bodies aim to help advertising and media companies improve staff retention, writes the editor.
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