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Results categorised as Media Business
03 Aug 2023
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Omar Oakes
Sky Media has begun offering advertiser clients a new way to target its viewers: find out what they’ve been avidly searching for online and match them to specific advertiser categories.
03 Aug 2023
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Tony Mattson
Strategy Leaders: Retailers, it's time to connect with your customers, become more personal, embrace sustainability, and infuse creativity into your brand, writes Havas Media UK's head of strategy.
03 Aug 2023
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Omar Oakes
The pandemic is well and truly over when it comes to impacting the UK's media habits, as both broadcast TV viewing and streaming subscriptions have reversed after the Covid lockdown boom of 2020 and 2021.
02 Aug 2023
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Omar Oakes
The Mirror has officially launched themirror.com, its dedicated site for the left-of-centre newsbrand's nascent US operation.
02 Aug 2023
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Omar Oakes
Omnicom Media Group has begun measuring media owners on their environmental, social and governance practices so its advertiser clients can better understand the ESG impact of their adspend decisions.
01 Aug 2023
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Kirstie McDermott
The Media Leader Jobs: Body doubling can help creative professionals overcome the negative effects of procrastination and build accountability.
31 Jul 2023
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Omar Oakes
Analysis: Today's announcement, that Sky will trial self-service access for Sky content on ITV's VOD ad platform, opens an important new chapter in UK TV's collaboration story.
31 Jul 2023
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Euan Mackay
Route data points to a solid case for extending the time people have to cross the road, with implications for both safety and out-of-home advertising.
31 Jul 2023
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Omar Oakes
100% Media 0% Nonsense: GB News is right to complain about abuse against is commercial chief and advertisers should remember why media neutrality matters. But its silence over the Dan Wootton allegations is surprising, writes the editor.
28 Jul 2023
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The Media Leader Staff
Google's EMEA president Matt Brittin speaks to Omar Oakes about its approach to AI and how it's being discussed with advertisers, publishers and media agencies.
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