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Results categorised as Media Business
03 Sep 2025
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The Media Leader Staff
Find out who has been inspiring some of our industry's leaders.
02 Sep 2025
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Nick Manning
Is it possible to divert adspend away from media that doesn't invest in high-quality content? What does advertising mean in an AI era? Explore these themes and more at Advertising: Who Cares? because our future is at stake.
26 Aug 2025
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Omar Oakes
Social platforms promised reach. What they delivered was dependence, collapse and lost audiences. Media owners, advertisers and agencies now face the same trap with AI.
12 Aug 2025
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Nicola Kemp
By glorifying the summer juggle, we sidestep the fact that the media industry still spends women’s time like it's an infinite resource.
11 Aug 2025
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Maximilian Bashford
Funds will cover living expenses of participants in the summer school programme.
11 Aug 2025
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Omar Oakes
What does it say about confidence in our industry that we still have to give marketers guidance about how to run fair pitch processes?
04 Aug 2025
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Jake Dubbins and Karen Middleton
The spread of misinformation, disinformation and hate isn’t just a tech problem. It’s a business model problem. And advertisers must be part of the solution.
31 Jul 2025
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Graeme Douglas
Brands have pivoted towards projects when it comes to creative work. But media agencies should not assume they are safe. The seeds of a more transactional mindset are already visible.
30 Jul 2025
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Ian Whittaker
Every part of a business must ensure marketing maximises its contribution to top- and bottom-line growth as well as the share price.
25 Jul 2025
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Ellie Hammonds
The US FCC approval has sparked controversy but the deal is expected to complete in a few weeks.
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