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Results categorised as Media Business
17 Nov 2023
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Matt Hill
Thinkbox’s Matt Hill questions ViewersLogic’s interpretation of BVOD’s impact – pointing out that basing planning decisions on viewing time alone is a flawed approach. Quality is crucial.
16 Nov 2023
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Heather Dansie
Most people think there should be an AI Blackout ahead of the UK general election. It is essential that efforts are made to safeguard the quality and accuracy of news reporting.
08 Nov 2023
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Rachel Forde
To bridge the leadership gap in advertising and marketing, organisations must adopt a multi-faceted approach.
06 Nov 2023
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Phil Rowley
ACI has the potential to be a game-changer in AI by revolutionising the way brands serve their customers.
01 Nov 2023
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Omar Oakes
Analysis: Paramount pins hopes on FAST as a standalone BVOD service for Channel 5 became less tenable.
31 Oct 2023
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Steve Scaffardi
The inaugural Top 50 Women Gamechangers in TV has been revealed.
31 Oct 2023
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Jan Gooding
Just as the advertising sector seems to doubt its ability to make impact, there are creative activists harnessing those very skills to create a counternarrative.
31 Oct 2023
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Omar Oakes
The UK TV ad market shrank by nearly 13% year-on-year over the summer months amid warnings that the sector is in its worst recession in 15 years.
30 Oct 2023
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Omar Oakes
The media landscape looks more competitive in the coming years and this should mean a renaissance for advertising, writes the editor-in-chief.
30 Oct 2023
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Omar Oakes
The Media Leader Podcast: Yannick Bolloré, CEO and chairman of Vivendi and Havas, talks to editor-in-chief Omar Oakes at The Future of Media.
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