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Results categorised as Media Business
04 Dec 2023
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Omar Oakes
Are humans or AI smart enough to do contextual targeting well? ITV and Sky certainly hope so, judging from their advertising upfronts, writes the editor.
04 Dec 2023
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Jack Benjamin
WPP's GroupM has maintained its global ad-revenue growth estimate at 5.8% to $889bn in 2023 but predicts a slight growth slowdown next year.
04 Dec 2023
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Omar Oakes
2023 looks set to the be the year of social media adspend, a global report by a major media buyer has suggested, in what has otherwise been a tough market.
27 Nov 2023
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The Media Leader Staff
Podcast interview: Renowned advertising effectiveness expert Peter Field joins editor-in-chief Omar Oakes to discuss TV's resilience, trust in media, and why attention research has rekindled his passion for media.
23 Nov 2023
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Ella Sagar
Columnist Nick Manning joins reporter Ella Sagar and editor Omar Oakes.
22 Nov 2023
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Omar Oakes
The UK's Big Three commercial TV broadcasters have begun testing widely-used traded audiences within CFlight, their joint initiative to deliver "total campaign" reporting.
22 Nov 2023
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Raymond Snoddy
Raymond Snoddy explores a scandal around alleged lobbying for the chair of regulator Ofcom, and why it raises serious questions.
20 Nov 2023
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Omar Oakes
This is the worst media employee ever. But he can't be fired, warns the editor-in-chief.
20 Nov 2023
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Andy Brown
Optimising for attention can create better outcomes for media owners and advertisers. But changing attitudes over audience numbers means challenging the status quo.
20 Nov 2023
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Emil Bielski
Media talking about 'creative' is too narrow in ambition. It's creativity that will become the most priceless commodity in our industry.
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