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Results categorised as Media Business
29 Sep 2025
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Gwyn March
CPD brings real business results. Here's how to measure CPD's value to show that it's more than a perk or luxury.
26 Sep 2025
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Ellie Hammonds
The Advertising Association highlighted the important role the ad industry has in driving economic growth and how this intersects with the government's political promises.
22 Sep 2025
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Maria Iu
To mark its 70th birthday, the broadcaster worked with System1 and D&AD to showcase the top 70 ads in seven decades.
17 Sep 2025
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Stephanie Himoff
Following the court's decision to keep Chrome with Google, publishers now have a lot more questions than answers. But a technical committee could provide some potential positive outcomes.
16 Sep 2025
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Maria Iu
New York and Riyadh missions will involve networking opportunities and curated events with local brands and agencies.
15 Sep 2025
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Phil Rowley
Is dynamic story optimisation going to become a thing? Are we all showrunners now?
15 Sep 2025
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Maria Iu
Panel at a Trade Desk event urged advertisers to think more carefully about the environments they appear in.
11 Sep 2025
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Joe Ryle
This industry already thrives on speed, flexibility and constant communication. A shorter working week is not only possible but potentially game-changing.
09 Sep 2025
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Siddharth Asokan
In a world of AI-powered campaigns, here are three ways the role of marketers will change as they guide and place limits around the technology.
09 Sep 2025
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Maria Iu
An Isba survey found cost savings was the motivating factor for adoption. However, almost half of survey respondents have not started training in AI skills.
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