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Results categorised as Media Business
19 Sep 2024
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John Moulding
Artificial intelligence promises dramatic reductions in the future cost and carbon footprint of television as it migrates from broadcast to streaming. IBC also revealed how it will be possible to create even more TV in total, and give advertisers an inventory boost around live events.
17 Sep 2024
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Omar Oakes
This sector has the talent and the tools to succeed. But whether it has the stomach to start challenging bad practice is key to arresting its decline, writes the editor.
12 Sep 2024
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Omar Oakes
The Media Plan: UKTV’s biggest-ever paid media campaign, which featured Cher singing I Got You Babe to launch the U masterbrand, was driven by a focus on landing an emotional connection with viewers.
04 Sep 2024
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Omar Oakes
AA president explains why the training hub is so important to tackle talent retention.
29 Aug 2024
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Martyn Bentley
In an increasingly fragmented media landscape, reach and frequency is the foundation that helps navigate this complexity and ensures brand growth, writes AudienceProject's UK commercial director.
27 Aug 2024
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Marshall Fleming
Could GARM’s demise be a shot in the arm for media sustainability or should we worry, asks the head of marketing agency Kepler's Climate Action Team.
22 Aug 2024
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Omar Oakes
Analysis: The streaming platform's second upfront season brought many questions still.
20 Aug 2024
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Omar Oakes
Analysis: Returning TV shows that launched a new series on Netflix last year helped nearly double viewing numbers for older seasons. This will become even more important as streaming giants push their ad-supported tiers.
15 Aug 2024
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The Media Leader Staff
Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.
15 Aug 2024
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Omar Oakes
More than 20m UK homes now report having access to an SVOD service, according to Barb survey data, with Netflix accounting for the vast majority.
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