SEARCH
Results categorised as Media Business
01 Apr 2019
|
David Pidgeon
Rather than measuring the popularity of a programme, daypart, or commercial break solely on the number of impacts and reach, MG OMD has added additional 'factors' such as context or social media reach.
01 Apr 2019
|
Michaela Jefferson
Richard Shotton is leaving Manning Gottlieb OMD later this month in order to set up his own behavioural science consultancy, Astroten.
29 Mar 2019
|
David Pidgeon
Broadcasters are all forging partnerships with Facebook, Apple, Amazon, Netflix and Google...but is the industry deluding itself?
28 Mar 2019
|
Michaela Jefferson
During Clifford's tenure, Newsworks worked to define the effectiveness of newsbrands for advertisers with a number of high profile projects, including its award-winning Planning for Profit research.
28 Mar 2019
|
David Pidgeon
The WFA is rallying brands "to hold social media platforms to account" after failing to stop "dangerous" and "hateful" content.
27 Mar 2019
|
The Media Leader Staff
Mark Williams has been hired for the newly created position of managing partner, product strategy at Dentsu Aegis agency iProspect, effective immediately.
27 Mar 2019
|
David Pidgeon
The agency declined to formally comment, but Myers-Lamptey confirmed the news to Mediatel, but did not elaborate on future plans at this stage.
27 Mar 2019
|
Majbritt Rijs
Want to develop a business strategy that connects with all sorts of women? Then stop making us feel like shit, writes Majbritt Rijs.
26 Mar 2019
|
The Media Leader Staff
The World Federation of Advertisers has today announced a new leadership team and elected Mastercard’s chief marketing and communications Officer, Raja Rajamannar, as its new president.
26 Mar 2019
|
Tracey Follows
Hollywood actors and tech billionaires getting together to make content that will inform and educate sounds like terrible entertainment, writes Tracey Follows.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer