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Results categorised as News
17 Sep 2024
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Jack Benjamin
Nearly one-third of UK ad campaigns over the past 18 months have utilised programmatic DOOH, according to a new study.
17 Sep 2024
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Jack Benjamin
CTV is being embraced by younger users, but live sports and breaking news remain popular on linear.
17 Sep 2024
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Maria Iu
The former PwC partner on the highlights and challenges of the programmatic supply chain transparency study, which picked up a Grand Prix at the 2022 Media Research Awards.
17 Sep 2024
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Maria Iu
Six full-day sessions will focus on different business functions at the agency and the opportunity to respond to a live brief.
17 Sep 2024
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Maria Iu
The Adshel Live network is now present in 350 UK towns and cities.
17 Sep 2024
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Jack Benjamin
The trial begins in October and will be carried out by the organisations' mutual data-collecting partner Ipsos.
16 Sep 2024
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Jack Benjamin
EssenceMediacom's chief strategy officer and head of media science and modelling join Jack Benjamin to explain how advertisers are spending three times more on paid social than is optimal.
16 Sep 2024
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Omar Oakes
The broadcaster's commercial boss urged UK advertisers to push back against plans by Isba to use non-Barb TV audience data in its cross-media measurement initiative ahead of trials.
13 Sep 2024
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Jack Benjamin
The Media Leader tested the feature using a variety of text and links, and found it delivered real-sounding and reasonably accurate results.
13 Sep 2024
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Jack Benjamin
A private event held in London this week aimed to highlight the tools available to parents to better manage the behaviour of their children online.
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