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Results categorised as News
18 Jun 2013
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Alex Wright
When we're connected, we're more accessible - but advertisers can only capitalise on this in a way that complements the media experience, rather than interrupting it, says Digital Cinema Media's Alex Wright ahead of tomorrow's Connected Consumer conference.
18 Jun 2013
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Zoe Jones
Digital Cinema Media's Zoe Jones reports from Cannes this week where - with a small headache - she has seen some fantastic examples of how creativity is evolving through the clever use of technology - from a prototype pair of bifocal 3D glasses to audio watermarking.
17 Jun 2013
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David Pidgeon
Bank of America Merrill Lynch has said it expects the broadband discounts announced by Sky last week to remain a permanent feature - and will cost the company over £60 million if it was to run the promotion for a whole year.
17 Jun 2013
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Ellen Hammett
Based on a research analysing 22.6 billion worldwide video streams throughout 2012, the report revealed that poor quality video has had a significant effect on brand revenue - with £1.38 billion missed out on because of negative viewer experience.
17 Jun 2013
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Dominic Mills
Last week ITV announced that it will become the first commercial broadcaster to give mobile viewers the option - at a price - to watch catch-up content without ads. It's an interesting test of an increasingly important part of the media eco-system, but is it really going to work? Whatever happens, you can bet ITV's competitors will be watching like hawks says Dominic Mills.
17 Jun 2013
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Justin Sampson
Ahead of speaking at this week's Connected Consumer conference, BARB's chief executive, Justin Sampson, explains the new 'hybrid future' for the company's crucial measurement.
17 Jun 2013
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Niall Johnson
Last night saw BBC One jump aboard the current adult fantasy obsession with the launch of their latest big budget Sunday night drama. Based upon a number of salacious novels by Philippa Gregory, The White Queen (9pm) delivered a mixture of pageantry and good ol' rumpy-pumpy.
17 Jun 2013
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David Pidgeon
Amol Rajan becomes Fleet Street's first non-white editor as The Independent, The Evening Standard and i announce new appointments.
14 Jun 2013
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David Pidgeon
Magna Global, Interpublic's trading and forecasting wing, has predicted the global advertising market will grow by +3.0% this year as UK ad revenue is set to grow 2.2% in 2013 and 2.5% in 2014.
14 Jun 2013
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Niall Johnson
Despite all the hullaballoo surrounding last night's live launch of Big Brother, BBC Two's long running documentary show, Horizon, managed to steal the show.
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