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Results categorised as News
26 Sep 2024
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The Media Leader Staff
Jack Benjamin and Omar Oakes are back to review the big media business news of the week, starting with the launch of Origin, Isba's world-first cross-media measurement tool.
25 Sep 2024
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Omar Oakes
Interview: Debbie Morrison is the driving force behind the advertiser/agency contracts on which today's media industry still depends. Speaking to The Media Leader on the eve of her retirement, Morrison describes her unique career rooting out bad practice and building a more trustworthy industry.
25 Sep 2024
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Maria Iu
Leo Malagoni looks back on the trailblazing role of AdSmart, the Grand Prix winner at the debut Media Research Awards.
24 Sep 2024
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Jack Benjamin
It will become a working group within the Coalition for Innovative Media Measurement, to be chaired by Andy Brown.
24 Sep 2024
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Jack Benjamin
Barb has updated its Advanced Campaign Hub to include planning for both streaming services and is in advanced talks with Disney to include Disney+.
24 Sep 2024
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Jack Benjamin
Origin has launched a key testing phase with 35 major advertisers who will test real campaign data across YouTube, Meta and linear TV — without Barb's TV audience data.
23 Sep 2024
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Steve Scaffardi
The Future 100 Club Class of 2024 has been revealed as we spotlight the wave of media trailblazers for the third year.
23 Sep 2024
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Jack Benjamin
Advertising is key to unlocking profitability for Roblox. But its ad and child safety policies are complicating a fast-growing revenue driver.
23 Sep 2024
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Jack Benjamin
News Media Association CEO Owen Meredith joins Jack Benjamin to discuss challenges facing news publishers relating to search and social media, as well as the sustainability of local news.
20 Sep 2024
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Omar Oakes
ITV is set to launch two TV ads which have been created using generative AI and wants to sell more of them to small businesses.
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