SEARCH
Results categorised as News
12 Jun 2013
|
Ellen Hammett
Broadcasters and content creators are able obtain 'measurable' data for the in-market mobile viewing of content in a way that it monetisable, says leading industry expert.
12 Jun 2013
|
Adam Lawrenson
D-Day: As it Happens brought to life the experiences of seven real people through a clever mix of digital and traditional mediums. Here, one of the show's creators, Adam Lawrenson of Digit, explains how this could be a pivotal moment in the evolution of how content is disseminated.
12 Jun 2013
|
Niall Johnson
Coronations Street's absence from Tuesday night's schedules gave the dominant soap's rivals a bit of a breather and allowed them to shine for the evening.
11 Jun 2013
|
The Media Leader Staff
BT has awarded its digital advertising sales contract to AD2ONE, and has partnered with Google to supply the adserving technology and programmatic trading for the new look BT.com and BTSport.com that launches this summer.
11 Jun 2013
|
Niall Johnson
For the fifth consecutive week in a row, BBC Two ran away with the 9pm slot thanks to psychologically grungy thriller The Fall.
11 Jun 2013
|
Ellen Hammett
Data from an analysis of more than 9,500 campaigns and 13.5 billion impressions during 2012 show that Brits are much more receptive to interactive pre-rolls - with experts suggesting UK ads are simply more creative and engaging than outside the UK.
11 Jun 2013
|
Ellen Hammett
Some consumers are still resisting engagement with the Internet with respondents to Ofcom's survey citing privacy and security issues and a major barrier.
11 Jun 2013
|
Ellen Hammett
In a recent survey carried out by QuickPlay Media, over half of respondents selected live TV as their viewing preference over video on-demand - with three quarters admitting to only watching live TV on a smartphone.
10 Jun 2013
|
Rhys McLachlan
What people are interested in is content - not device - and advertisers want to reach those consumers regardless of the screen they use. It's welcome news then that the new Nielsen Online Campaign Ratings provide advertisers with the window they need to finally optimise their spend at an impression level - and make sure that video messages are aligned and efficiently targeted. By Videology's Rhys McLachlan.
10 Jun 2013
|
Ellen Hammett
The latest Connected Intelligence report from the NPD Group predicts that by 2015 there will be an estimated 119 million connected devices delivering broadband Internet to TVs in US homes - with games consoles remaining the primary delivery device.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer