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Results categorised as News
01 Oct 2024
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Jack Benjamin
Immediate is rethinking how it defines first-party data to offer not just targeting based on audience insights but "next-generation" contextual capabilities.
01 Oct 2024
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Jack Benjamin
PHD Manchester gaming business director Tess Gullis urged advertisers to get up to speed with gaming to get in front of under-30s at The Future of Media Manchester.
30 Sep 2024
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Omar Oakes
Media agencies in Manchester have lost an estimated £250m over the last three years to London-based rivals, regional leaders have warned.
30 Sep 2024
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Maria Iu
Giffgaff is the launch brand partner to be featured in a new advertising reel.
27 Sep 2024
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Jack Benjamin
Advertising Association head of policy and government affairs Chris Walker told a crowd at The Future of Media Manchester about how Labour is embracing the industry as part of its plan to grow the economy.
26 Sep 2024
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Jack Benjamin
Initial weekly distribution will be set at 150,000, with copies sold from 4pm across London on Thursdays.
26 Sep 2024
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Jack Benjamin
Marketers will now be able to optimise campaigns using Tesco's anonymised audience segments.
26 Sep 2024
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Jack Benjamin
A study conducted by Stagwell found that advertising on UK news publications did not lead to brand-safety concerns, even when ads were placed on articles related to war, crime or politics.
26 Sep 2024
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Jack Benjamin
Snapchat's 'Less Social Media, More Snapchat' campaign was designed to target people who don't already use the platform through OOH activations.
26 Sep 2024
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Maria Iu
Madison and Wall has made the analysis based on company results and GroupM figures.
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