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Results categorised as News
08 Oct 2024
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Jack Benjamin
The broadcaster saw linear ad revenues drop 16% in 2023. Digital revenues grew 10%, but investment in C4's digital transition led to a record deficit of £52m.
08 Oct 2024
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Maria Iu
Among other tools, a private marketplace with The Trade Desk allows brands and agencies to transact directly with the broadcaster’s streaming inventory.
08 Oct 2024
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The Media Leader Staff
Leveraging generative AI, a new product, Invibes Fashion Solution, aims to deliver personalised and impactful brand experiences.
07 Oct 2024
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Maria Iu
Chief revenue officer Veriça Djurdjevic announced she was leaving in July.
07 Oct 2024
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Jack Benjamin
New York Sun owner emerged late in the bidding for Britain's storied newspaper. Here's what to know about the anticipated acquisition.
07 Oct 2024
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Jack Benjamin
The social video giant has unveiled a new AI-powered suite, measurement tools that "correctly" value TikTok's contribution to outcomes and an expansion of its Out of Phone initiative.
07 Oct 2024
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Jack Benjamin
UK broadcasters have struck a deal with Amazon to bring their free combined streaming platform to Amazon's smart TVs.
07 Oct 2024
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Jack Benjamin
ITV's business development director and creative production lead discuss the development and effectiveness of their new ads produced with generative AI.
04 Oct 2024
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Jack Benjamin
Total box office for the UK and Ireland exceeded £60m, thanks primarily to Tim Burton's Beetlejuice Beetlejuice.
04 Oct 2024
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Jack Benjamin
The news comes a week after the storied newspaper transitioned from a daily to a weekly.
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