SEARCH
Results categorised as News
29 Jan 2025
|
Maria Iu
The esports ad sales chief on innovating for brands, embracing the sphere of influence and effective relationship-building.
29 Jan 2025
|
Jack Benjamin
The latest Kantar Entertainment on Demand report found that Amazon Prime Video had the highest share of new paying subscribers during Q4.
28 Jan 2025
|
Jack Benjamin
The AMC will seek to establish and uphold professional measurement standards within the European media market.
28 Jan 2025
|
Simon Redican
The old Media Mind contest featured those who helped revolutionise the industry. Perhaps today’s budding competitors will be just as inspired to reinvent this business.
28 Jan 2025
|
Maria Iu
A new study identified four strategies that help brands both generate optimism and leverage it for commercial benefit.
27 Jan 2025
|
Jack Benjamin
Ocean Outdoor and JCDecaux have again donated space across major sites in the UK in recognition of Holocaust Memorial Day.
27 Jan 2025
|
Jack Benjamin
On Friday, Meta began testing ads on its microblogging platform. Brands are considering renewed concerns over brand safety on Meta platforms, but Threads may be too good to pass up.
27 Jan 2025
|
Jack Benjamin
"Making Every Journey Matter for 25 Years" was created in collaboration with VCCP and Wavemaker UK, and will run throughout the year.
27 Jan 2025
|
The Media Leader Staff
CPMs in some markets are higher than in Europe, sales chief Hamid Davari said.
27 Jan 2025
|
Jack Benjamin
An overwhelming majority of advertisers are looking to make changes to their agency compensation model in the next three years. MediaSense's chief strategy officer breaks down why and explains the hurdles to change.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer