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Results categorised as News
03 Feb 2025
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Jack Benjamin
According to data shared by Mantis, keywords such as "victims", "injuries", "wounds" and "incident" have been commonly flagged by standardised agency blocklists.
31 Jan 2025
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Maria Iu
Alonuko, Flake Bake, Flora & Curl and Nylah's Naturals will receive business mentoring and TV airtime.
31 Jan 2025
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Maria Iu
New division will provide research, advisory and consulting services to the industry for businesses looking for a competitive edge.
31 Jan 2025
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The Media Leader Staff
As well as bragging rights, winners will also receive excellent prizes generously donated by Isba, the AA and the IPA.
30 Jan 2025
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Jack Benjamin
During a speech on Thursday, Alex Mahon called for urgent industry action and new regulation to ensure young consumers can find quality news on social media platforms.
30 Jan 2025
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Jack Benjamin
The cross-media measurement solution, currently in beta, has issued three requests for proposals to review core elements of its methodology.
30 Jan 2025
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Jack Benjamin
Exclusive: Daniel Chapman and Susan Kingston-Brown explain why the IPG Mediabrands agency wants to replace the funnel with a non-linear philosophy grounded in its proprietary Brand Pattern Model.
30 Jan 2025
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Jack Benjamin
Sky Bet was looking for cut-through during the busy Christmas period and turned to a mix of "less competitive areas" to "super-size" the gift of sport.
30 Jan 2025
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Maria Iu
Prototypes will be built by Kantar and RSMB alongside Sopra Steria, while return-path data from Sky boxes and CTV sets with HbbTV software will be incorporated into the new service.
30 Jan 2025
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Jack Benjamin
The latest AA/Warc Expenditure Report found strong overall growth in the UK ad market, but TV notably suffered a decline despite growth in BVOD.
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