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Results categorised as News
20 Feb 2025
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Jack Benjamin
StrategyChain will offer four core services — brand strategy, communications strategy, product innovation and business transformation — with the goal of helping clients build brands "from social out".
19 Feb 2025
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Maria Iu
VoxComm, which represents agencies globally, said practice has led to downward pressure on agency fees.
18 Feb 2025
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Jack Benjamin
Total magazine circulations fell again last year as consumer and special interest titles face challenges in retaining subscribers amid a transition to digital. But bright spots remain for some current affairs and fashion publications.
18 Feb 2025
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Jack Benjamin
Growth in the number of SMBs is key to the success of Snap, Pinterest and Reddit. But each company has more up its sleeve in the medium-to-long term.
18 Feb 2025
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Jack Benjamin
The Allwyn UK CEO will succeed Alessandra Bellini, who will continue to work with the organisation as UK chair of Ad Net Zero.
17 Feb 2025
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Maria Iu
A deal was signed in 2016, with the companies relaunching the site the following year.
17 Feb 2025
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Jack Benjamin
MG OMD's CEO on the need to move beyond demographic-targeting practices, learnings from handling the government account during the pandemic and concerning rollbacks in DEI and ESG initiatives.
17 Feb 2025
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Jack Benjamin
The broadcaster intends to relaunch its streaming offering this year, with an eye towards attracting SMBs by simplifying its ad buying platform.
14 Feb 2025
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Maria Iu
Agencies need to be able to buy easily and know exactly what they’re buying, Robert Farazin added.
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