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Results categorised as News
12 Nov 2024
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Omar Oakes
The acquisition boosts MediaSense's headcount to over 230.
12 Nov 2024
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Jack Benjamin
The fund aims to support and amplify advertising that seeks to drive more sustainable behaviours.
12 Nov 2024
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Jack Benjamin
The collaboration aims to authenticate demographic profiles of audiences across Ozone's view of online reading behaviours.
11 Nov 2024
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The Media Leader Staff
Editor in chief Omar Oakes sits down with Isba director general Phil Smith to discuss Origin's future and consider criticisms around measurement standards.
11 Nov 2024
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Maria Iu
Being channel-agnostic has become key as marketers increasingly look to targeting, measurement and efficiency improvements via data. What does this mean for creativity?
11 Nov 2024
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The Media Leader Staff
The Newsworks Awards 2024 attracted outstanding entries from across the industry, including EssenceMediacom, Goodstuff, OMD, Spark Foundry, Wavemaker, Carat and Hearts & Science.
08 Nov 2024
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Jack Benjamin
A new DCMS report has found linear TV viewing time will decline to a 25% share by 2040.
07 Nov 2024
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Maria Iu
Hearts & Science tapped into passion points and creative pursuits to highlight The National Lottery operator’s message.
07 Nov 2024
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Jack Benjamin
The broadcaster is anticipating a year-on-year fall due in part to fewer bookings as a result of uncertainty in the lead-up to the UK budget.
07 Nov 2024
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Omar Oakes
Paramount's flagship streaming service is rolling out a cheaper tier later this month, with Sky Media handling ad sales.
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