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Results categorised as News
14 Nov 2024
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The Media Leader Staff
The newly promoted Jack Benjamin and outgoing editor-in-chief Omar Oakes discuss a flurry of updates about streaming service user numbers and how their 'premium vs ad' strategies are evolving.
14 Nov 2024
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Maria Iu
Richard Kirk and Simon Carr shared ideas about how media planning will evolve in the future.
14 Nov 2024
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Maria Iu
Consumer tolerance of ads varies by age, channel, content genre and even whether it is viewed with others.
14 Nov 2024
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Jack Benjamin
The gaming app knew its audience was big on Facebook and Instagram, so sought to push social engagement as part of a campaign around its 10-year anniversary.
14 Nov 2024
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Jack Benjamin
While only 16% of young people surveyed claimed to read news online, a passive data analysis of online consumption found 72% were engaged with news brands.
13 Nov 2024
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Maria Iu
Gracenote found that there are now more than 500,000 pieces of content across the five major SVOD platforms.
13 Nov 2024
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Omar Oakes
Analysis: Spotify charged more to its increasingly sticky premium users, having announced large lay-offs that have reduced costs this year.
13 Nov 2024
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Maria Iu
The Disney EMEA sales chief on the evolving CTV landscape, diving into the world of programmatic and building relationships in a close-knit industry.
13 Nov 2024
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Jack Benjamin
According to Barb's latest survey, Netflix and Disney+ ad tiers have continued to grow substantially quarter on quarter.
12 Nov 2024
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Jack Benjamin
In addition, the streamer has sold out all of its inventory for its Christmas Day NFL games.
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