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Results categorised as News
20 Mar 2025
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Maria Iu
The “Blind Hijackers” campaign leveraged BPS voices in popular LadBible formats, placing accessible, experience-led storytelling at its heart.
20 Mar 2025
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Jack Benjamin
The guide offers recommendations on sustainability, inclusion, digital governance, AI and brand safety. Isba is also developing a measurement tool to allow brands to benchmark their responsible media buying strategies.
19 Mar 2025
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Jack Benjamin
Karg partially replaces outgoing EMEA CEO Josh Krichefski, who announced he was leaving on Tuesday.
19 Mar 2025
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Jack Benjamin
Publishers have begun aggressively planning audience strategies with "reduced search dependency" in response to the rise of generative-AI search via Google's AI Overviews and AI Mode.
19 Mar 2025
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John Moulding
Pay-TV operators can take super-aggregation to the next level with bundles that include discounts for popular streamers — and that could even mean free apps. Subscriptions management is another value-add.
18 Mar 2025
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The Media Leader Staff
GroupM's EMEA CEO has been at the company for 14 years.
18 Mar 2025
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James Longhurst
The Gamechangers initiative returns with a new platform but the same objectives of championing and celebrating women in media.
18 Mar 2025
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Jack Benjamin
Mackay succeeds Denise Turner, who is joining the IPA as media research director.
18 Mar 2025
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Maria Iu
Barb estimates of ad tier households will be updated daily.
17 Mar 2025
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The Media Leader Staff
The Brazilian media company has conducted research to find what formats consumers are most receptive to.
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