SEARCH
Results categorised as News
28 Nov 2024
|
Omar Oakes
Audience targeting based on class attitudes relies on outdated assumptions about how people in the UK see themselves, OMD's thought-provoking research paper has found.
28 Nov 2024
|
The Media Leader Staff
The purchase strengthens Adwanted’s data division.
28 Nov 2024
|
Maria Iu
Heineken's Sarah Prentice, Initiative's Rachel Coffey and NatWest's Peter Rowe join Jack Benjamin to answer audience questions on planning. They discuss social spend, consideration, DEI and more.
28 Nov 2024
|
Maria Iu
The retailer turned to social media humour to boost awareness of its repairs offering.
27 Nov 2024
|
Omar Oakes
The broadcaster's controversial job ad was part of an effort to protect its intellectual property, its research chief has revealed.
27 Nov 2024
|
Maria Iu
Partnership with TVision will leverage its advanced measurement panel for ShowHeroes clients.
27 Nov 2024
|
Omar Oakes
One of the UK media industry’s first-ever digital media strategists and buyers, Robins is set to launch his fifth venture.
27 Nov 2024
|
Maria Iu
The publisher's client chief on the value of premium content, the delicate art of negotiation and his commitment on snow days.
26 Nov 2024
|
Omar Oakes
Analysis: While having a broadcasting company less dependent on advertising makes for a strong business story, selling to streamers carries the clear risk of having a largely US customer base.
26 Nov 2024
|
Jack Benjamin
Three months since Google began rolling out AI Overviews in the UK, publishers are attempting to understand the precise impact on traffic, with some outlets reporting a substantial drop in engagement from search.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer