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Results categorised as News
27 Mar 2025
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Maria Iu
The Web Category report will help users select the most suitable websites to include in their brand and programmatic ad campaigns.
27 Mar 2025
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Maria Iu
The report contains 10 key considerations for advertisers as they navigate the ‘maze’ of suppliers.
26 Mar 2025
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John Moulding
Sky Media previously handled sponsorship and Paramount continues to rely on the sales house for wider ad representation.
26 Mar 2025
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John Moulding
Watch: Media Distillery CEO Roland Sars on content discovery and winning attention from YouTube.
26 Mar 2025
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Jack Benjamin
The "Baby Lantern" proof-of-concept pilot is already able to track how TV ads impact consumer behaviour in the near term.
26 Mar 2025
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Jack Benjamin
Pamco's latest report suggested resilience in publisher brands' total market reach. The JIC is also officially partnering Barb on new methodology beginning with its next release in September.
25 Mar 2025
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Maria Iu
Retention of Unilever business propelled WPP shop to top of the ranking, COMvergence analysis showed.
25 Mar 2025
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Maria Iu
The Visions for Growth report has recommended the removal of business rates on social infrastructure and an extension of express planning consents.
25 Mar 2025
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The Media Leader Staff
The new Sky Media Sports Marketplace aims to connect brands and fans in a flexible, affordable way.
25 Mar 2025
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John Moulding
Industry leaders have been reviewing the road to profit for SVODs and their advice spans sharp marketing and hard bundles to co-windowing and more immersive video.
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