SEARCH
Results categorised as News
11 Dec 2024
|
Maria Iu
The effectiveness expert told delegates at The Future of TV Advertising Global that dull ads will cost them £27m more a year to build awareness.
09 Dec 2024
|
Jack Benjamin
Analysis: The agreement is mutually beneficial — Sky gets to retain premium programming and build a consumer-friendly bundle, while Max benefits from immediate market penetration.
09 Dec 2024
|
Maria Iu
A deal was confirmed on Monday.
09 Dec 2024
|
Jack Benjamin
GroupM's This Year Next Year forecast predicts strong continued ad growth, led by retail media and streaming TV. But much of the growth is being funnelled to just five Big Tech companies.
09 Dec 2024
|
Jack Benjamin
GroupM's president of global business intelligence breaks down the latest This Year Next Year report and why it presents optimism about digital-driven global adspend growth despite uncertain economic conditions.
08 Dec 2024
|
Maria Iu
UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.
06 Dec 2024
|
Jack Benjamin
Paddington in Peru, Gladiator II, Wicked and Moana 2 opened in consecutive weeks in November, driving box office and admissions growth that is likely to sustain through to the end of the year.
06 Dec 2024
|
Maria Iu
As part of the deal, the Scott Trust will become one of Tortoise’s largest shareholders.
06 Dec 2024
|
Omar Oakes
In a frank speech to an audience of media researchers, Bullis warned that attribution is bad and 'getting worse', brands should experiment more and the UK industry risks being 'overly proud' of audience panels.
06 Dec 2024
|
Maria Iu
Smith will remain connected to the organisation as he will become chair of Origin.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer