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Results categorised as News
13 Dec 2024
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Maria Iu
The company has created two main divisions, with linear TV in one and the other housing streaming, studios and HBO properties.
13 Dec 2024
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Maria Iu
Commercial radio has been performing strongly, but it has hit back at two major BBC developments.
13 Dec 2024
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Jack Benjamin
Netflix's EMEA advertising VP said the streaming giant wants to 'pioneer' streaming advertising, explaining that the in-house adtech will give the company more flexibility to bring innovative solutions to market.
13 Dec 2024
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Maria Iu
The broadcaster’s commercial team will handle all advertising on the Google platform.
12 Dec 2024
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Omar Oakes
Amid a backdrop of fevered M&A chatter, 2024 was a year replete with significant moves for both global streamers and broadcasting incumbents.
12 Dec 2024
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Jack Benjamin
In an interview at the Future of TV Advertising Global, Alan Moss outlined how Amazon aims to drive digital innovation to grow the TV pie and expressed interest in working with TV trade bodies and JICs.
12 Dec 2024
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Jack Benjamin
Publishers faced several headwinds in 2024. Old papers changed hands, US owners meddled in editorial processes, digital traffic was harmed by changes to search, and keyword blocklists undermined journalistic efforts.
11 Dec 2024
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Jack Benjamin
The planning tool has been overestimating BVOD reach for years. The TV measurement body is now working on a fix that would align its reporting with CFlight.
11 Dec 2024
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Maria Iu
The programmatic ad platform's UK north leader on a focus on content signals, the industry's commitment to sustainability and his favourite ads.
11 Dec 2024
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Jack Benjamin
At The Future of TV Advertising Global, Comcast ads chief James Rooke argued that TV must simplify the ad buying process to make it more attractive to advertisers.
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