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Results categorised as News
09 Apr 2025
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Jack Benjamin
Ross Jenkins discusses what sets Mediahub apart, why brands continue to over-invest in social media and the future shape of AI-driven agencies.
08 Apr 2025
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Jack Benjamin
The cross-media measurement initiative has appointed Pure X Media, ABC and Milton Data to evaluate core elements of its methodology.
08 Apr 2025
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Jack Benjamin
UK CEO Kate Rowlinson and other industry figures discuss GroupM changes including the InfoSum acquisition, Brian Lesser's data-led strategy, a return-to-office mandate and the "pressure to perform".
07 Apr 2025
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Jack Benjamin
DCM CEO Karen Stacey joined host Jack Benjamin to discuss new research on how context drives price premiums and unpack what has driven DCM's 33% revenue growth in Q1.
04 Apr 2025
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Jack Benjamin
Bridget Jones topped the box office once again, but a relatively weak offering compared poorly with last March's Dune: Part Two.
04 Apr 2025
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Jack Benjamin
Donald Trump's wide-reaching tariffs, announced on 2 April, are likely to have severe negative consequences on ad budgets globally, according to analysts.
04 Apr 2025
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Jack Benjamin
New research from MG OMD and Reach unpacked the importance of community to personal identity and suggested brands should consider community-based targeting to appeal to consumers authentically.
04 Apr 2025
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Jack Benjamin
Wlazik replaces outgoing Europe sales VP Stuart Flint, who announced he was leaving the short-form video giant last week.
03 Apr 2025
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Maria Iu
Gravity Connect will enable brands to geo-target directly or convert postcode data into identifiers such as cookieless IDs.
03 Apr 2025
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John Moulding
Watch: Sam Taylor explains how he and his team are pushing the envelope with data-driven AV marketing.
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